0538 - Canada (3 minute call revised)

Object Type: Asset

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0538 - Canada (3 minute call revised)

An older woman is helped with her shopping by two young boys. On arriving home, she makes a cup of tea and makes a call to her daughter, Pat, in Canada. Meanwhile the voiceover explains how technology has improved the experience of phoning abroad and dramatically reduced the cost. A 3 minute call to Canada now costs less than £1.80. This revised version ends with the then-new British Telecom brand strapline: 'It's you we answer to.' The voiceover is by Derek Jacobi.

Catalogue

Finding Number: BTA-MI1/0538

Date: 1988

Period: 1980s

Level: Item

Distribution: Broadcast

Film function: Advertising

Promotion Subject: International call stimulation

Series: IDD 1985

Year: 1988

Repository: BT Archives (ARCHON 1814)

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