0531 - France

Object Type: Asset

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0531 - France

One of a series of four adverts featuring the bill-payer comically reacting to the anticipated cost of a call abroad. A woman calls her French boyfriend while her parents listen, and her father absorbs the fact that she is apparently always on the phone to him. Ends with the International Direct Dialling logo and the slogan 'It doesn't cost much to keep in touch'.

Catalogue

Finding Number: BTA-MI1/0531

Date: c1980

Period: 1980s

Level: Item

Distribution: Broadcast

Film function: Advertising

Promotion Subject: International call stimulation

Series: It doesn't cost much to keep in touch

Year: 1980

Repository: BT Archives (ARCHON 1814)

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